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March 2021 Releases Roundup

Happy to show you around all the AWR changes and improvements made available in March.
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Insightful SERP snapshots
SERP snapshots in AWR now bring richer data and give you more options to swift through the information:
  • Title and Meta Description length
    are now displayed as you hover over each listing, along with other helpful info.
  • New filtering option has been added to quickly identify on the SERPs the websites you are tracking, either your own or the competitors'.
  • 'Jump to' shortcuts, helpful to browse the long SERPs and focus only on what matters.
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Top Sites report improvements
The Top Sites Ranking view has been enhanced with a couple of new options:
  • 'Collapsed' and 'Expanded' tabs have been merged into 'Single date' for a friendlier representation of the ranking URLs in search. All previously existing options have been preserved.
  • When tracking Universal SEs, you will now also see if there are any Ads present at the top of the search pages. Naturally, these won't be counted as positions, they're only marked on the SERP to help you understand the SERP structure.
  • The '
    Pixel Position
    ' and '
    Page
    ' columns can now be added or removed from the report, as you may find fit for your needs. For this, a column selector has been included, just as in other menus in the app.
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Keyword Ranking report improvements
The Keyword Ranking report was also added a couple of new options:
  • New metric available:
    Pixel Position
    , showing how far down each of your keyword rankings are from the top of the SERP, for Top 10 Google results.
  • A new filter is available in Keyword Ranking that lets you quickly see the keywords you are listed
    AboveTheFold (ATF)
    or
    BelowTheFold (BTF)
    in SERPs.
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Newly added to Homescreen
Homescreen has been improved to streamline your work a bit more:
  • New KPI available in the Performance Homescreen: Market Share, for a clearer overview of all your monitored clients' share in search.
  • The 'search in projects' function from your Homescreen has been updated and it will now only search through the projects names, not URLs as before.
Data export improvements
  • New export format: XLSX
    , available for all reports / application views.
  • AWR's
    Market Share data is now available to use in Google Data Studio
    , using the dedicated connector.
Hope you'll enjoy the updates!