The advanced filters you could previously use to segment your keywords based on what is important to you have just been upgraded and you can now use them to create dynamic keyword groups!
A dynamic keyword group is defined by the keywords that meet the set of selected filtering conditions. As the name suggests, such a group will be dynamically updated each time there are changes to the metrics based on which it was created.
This comes in handy especially to:
- monitor the evolution in time of a subset of terms organized by relevant criteria
- discover new keyword opportunities or threats
A dynamic group can be created by saving the combination of desired filters applied in one of the following UI reports:
- Keyword ranking
- Search engines comparison
- Websites comparison
- Search engines visibility
- Websites visibility
After accessing one of the UI reports mentioned above all you have to do is to click on the
Add filter
button, then select the metrics
relevant to you, set the ranges
for each metric, and save
the filtering conditions to create a new dynamic keyword group.
Once created, a dynamic keyword group can be used to monitor the evolution in time for the subset of keywords included. Dynamic keyword groups can be used in both UI reports and live templates (widgets) where segmenting data by the group is possible.