The Forecasting primarily helps users understand how ranking higher for the set of keywords monitored with AWR could impact a business's performance in terms of conversions and revenue.
But it can be also useful for users wanting to:
- set realistic goals when performing SEO campaigns.
- track the month-by-month progress of the desired goals vs. actual achievements.
- visualize the year-over-year search volume of keywords.
- check the organic traffic coming from the non-branded queries.
- see how the inertial traffic is affected by search seasonality or if no SEO attempts are made.
The Forecast represents an
estimation
which is based on the ranking position
, search volume
, and CTR
recorded by the non-brand keywords
you added for monitoring in AWR.In short, it foretells how many
organic visits
, conversions
, and revenue
could be obtained if a particular ranking target is reached.
For detailed information on how to create a Forecast, the algorithm works, and what each of the outputted metrics represents please check this article here.