Google's Jobs pack is a feature specially designed to help both job seekers and employers. It provides job seekers with a more convenient way to find job opportunities directly from the SERP (therefore without having to visit multiple job platforms or company websites), and employers to showcase their job openings to a wider audience. By optimizing their postings for the Jobs feature, employers can increase their chances of attracting qualified candidates and filling the job openings quickly.
When someone searches for a specific job-related term, such as "marketing jobs" or "software developer near me", Google may display on its SERPs a pack of job openings deemed relevant to the search query.
Each of the job listings contains essential information such as the job title, company name, location, salary range, or the date the job was posted. A direct link to the company's job board, where job seekers can learn more about the job opening and apply if interested, is also included.
In AWR, the
Jobs pack is being tracked with the Google Universal search engine: Google Desktop/Mobile Universal for desktop, respectively mobile search results. The Universal version of Google can be added to a project from the Project settings > Search engines section.
When the Universal version of Google is being monitored, the positions of Organic entries alongside the URLs from Local 3-pack, Featured Snippets, People Also Ask, Images, Videos, Knowledge Panels, Job postings, and other types of results will be reported as ranked if found in SERP. More information about Google's search preferences available in AWR can be found in this articlehere.
When monitoring a Universal search engine, the keywords which have triggered the Jobs pack can be easily identified with the help of the
SERP Features filter:
In the filtered results, the
SERP Features columnshows which features are present on Google for each keyword.
When found in the SERPs retrieved from Google, the job openings featured in a Jobs pack will be reported on the same ranking position, as they are part of the same search result element.
It's important to note that Google's Jobs SERP feature is distinct from Google's Jobs vertical.
As described at the begging of this article, the Jobs SERP feature is a part of the regular Google SERP while the Google Jobs vertical is a separate search engine which aggregates job listings from various sources, including job boards, company websites, and staffing agencies, to provide a more comprehensive job search experience.
AWR allows also tracking job openings from Google's Jobs vertical. This is possible with the dedicated
Google Desktop Jobs search engine: