The Estimated Daily Traffic allows you to visualize the maximum amount of visits you'd receive by day, based on an estimate formula computed using
CTR
and the
Avg. Monthly Searches
.
The metric is both available as:
  • A performance KPI in the Visibility reports, showing aggregated data by website, search engine or keyword set
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  • Down for each of your keywords monitored in AWR, while in the Keyword Ranking report
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