Now is easier to see how a website's performance is impacted by seasonality and cyclicality as the Searches column available in the Ranking > Keywords, Comparison > Search Engines and Comparison > Websites reports has been renamed to
Search Volume + YoY
, now showing also the volume % change and the trend of searches over the last 12 months.
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Search Volume
Same as before, this column will still show, the average number of searches each keyword has on Google, country-wide, as reported by Keyword Planner in the last 30 days. The search volumes are relevant for the selected search engine country.
YoY trend
The percentage displayed alongside the Search Volumes shows the year over year trend of searches. It is calculated by comparing the searches from the latest month with the ones from the same month of the previous year.