The subtype of
Sponsored
results can now be exported via API when using the export ranking or the export top sites operations.
Before all paid listings (powered by Google Ads) were labeled as
Sponsored
in the export files generated using the 2 operations mentioned above.
From now on, the
Sponsored
results will be labeled, as in the UI reports, according to their type and in the
Type
column of the generated export file one of the following options can be displayed:
  • Sponsored top
    - ads that appear at the top of the SERP, above all the Universal search results displayed. Their characteristic is a colored "Ad" label.
  • Sponsored bottom
    - ads that appear at the bottom of the SERP, beneath all the other search results. Same as for Sponsored Top results, they have an associated "Ad" label.
  • Sponsored shop
    - carousel of product ads that can appear at the top or on the right side of the SERP.
The screenshot below is an example of how the
Sponsored shop and top
results may look like when displayed in SERP:
Screenshot 2022-01-13 at 09
This is an example of how the
Sponsored
results are represented in the export file:
Screenshot 2022-01-13 at 10
Attached are 2 sample files generated using the 2 API operations mentioned above:
  • the sample file generated using the
    export ranking
    call can be downloaded by clicking on the following link: export ranking sample.
  • the file generated using the
    export top sites
    operation can be downloaded by clicking on the following link: export top sites sample.