The names of the Organic SERP Features are now included in the dedicated
Snippet
column in the export files generated using the export ranking or the export top sites API calls.
The
Type
column shows the standalone SERP Features
, such as Featured Snippets, Sitelinks, Top Stories, Images, Visual Stories (for mobile), etc.
The
Snippet
column shows the Organic SERP Features
, such as Reviews, FAQ, How-To, Q&A, Indented URLs, Image Thumbnails, or AMP (for mobile).
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The Type & Snippet columns in the export files will be populated only if the keyword & website combination owns a certain type/subtype of search result.
When compared to the UI, the
SERP Features
column is showing the data from both the Type and Snippet columns.
If the selected website achieved a position in SERP for a particular keyword its associated icon will be colored in green. Otherwise, all icons will remain blue.