A Thumbnail Image is a small preview image that Google may display alongside the title, the landing URL, and the description of an Organic search result.
The featured thumbnail photos are cropped versions of the images on the website and can appear on the right side of an Organic listing, in both Desktop and Mobile SERPs.
Below is an example of Organic listings enhanced with thumbnail photos appearing in Desktop search:
Since the Image Thumbnails are tied to Organic search results, in AWR, they are categorized as
Organic SERP Features
, the same as Reviews, FAQ, How-To, Q&A, and Indented URLs.
Search results enhanced with Organic SERP Features can be tracked with the
Organic
or Universal
version of Google Desktop/Mobile.
One can identify the keywords that have triggered an Image Thumbnail with the help of the
SERP Features
dynamic filter.
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