At the begging of March, we updated the Keyword Ranking report by introducing the most important KPIs as aggregated values.
Displaying key metrics (such as the Visibility Percent or Score) as aggregates at the top of the Keyword Ranking report provides a general performance summary of the selected keywords set.
With this update, the
SERP Features were introduced as a new aggregated KPI
and other improvements were released too, so one can now:1)
See the number of SERP Features already owned and discover the opportunities that lay ahead
The
SERP Features KPI tab
shows the number of Organic and SERP Features listings belonging (achievements) to the selected website but also the total number of search results listed (opportunities) by Google in the SERPs retrieved for the targeted keyword set.
The spread of SERP Features by their type alongside the number of positions achieved from the total opportunities is also available.
Same as for the other KPIs, the
achievements
, the opportunities
, and the SERP Features spread
are calculated considering the report's inputs
- keywords, website, and search engine - and are affected by the advanced filters
applied. Their values are updated in real-time according to the inputs and applied filter(s).
2)
Remove the KPI tabs from display whenever in need to focus on granular data
The KPI tabs can be easily hidden so they no longer appear in the Keyword Ranking report using the dedicated hide/show button:
3)
Spot the keywords earning an Organic position by only looking at the SERP Features column
A new icon showing the Organic rankings was added to the SERP Features column allowing one to instantly see the Organic achievements of the selected website.
Same as for the other type of search results, if the selected website achieved an Organic position for a particular keyword its associated symbol will be highlighted in green. Otherwise, the symbol will remain blue.